Stanford University’s Human Center AI department was ready to launch a new AI course tailored to helping CEO's and executives at Financial Institutions make better decisions using AI, but needed help reaching them.
At the time of launch, they had a very limited time frame and were looking for the fastest way to get sign-ups for their class without having to use SEO and expensive PPC campaigns.
CDNA Digital set up a cold email and LinkedIn campaigns with a goal to get in front of their target audience fast, without having to wait for SEO to kick in or spend thousand's on paid advertising.
By creating personalized lists and writing follow-up sequences, we were able to quickly raise awareness and get their offer in front of hundreds of ideal prospects.
This resulted in getting over 20 applicants for this course, with applicants from companies such as Apple, Wells Fargo, Goldman Sachs, and many other well known companies.